Cookie Policy

This Cookie Policy explains how Effara uses cookies and similar tracking technologies when you visit our website or use our platform. By continuing to use our services, you consent to the use of cookies as described in this policy. We are committed to transparency about the technologies we use and the data we collect, so you can make informed decisions about your privacy preferences.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you interact with the site, and improve your overall experience. Cookies can be "session cookies" that are deleted when you close your browser, or "persistent cookies" that remain on your device for a set period or until you delete them manually.

How We Use Cookies

We use cookies for several essential purposes. Strictly necessary cookies enable core functionality such as secure login, session management, and user authentication. Without these cookies, certain features of our platform would not work properly. We also use functional cookies to remember your preferences, such as language settings and display options, to provide a more personalized experience.

Performance and analytics cookies help us understand how visitors interact with our website by collecting information about page visits, time spent on pages, and any errors encountered. We use PostHog for analytics to gather insights that help us improve our platform's performance and user experience. These analytics cookies do not collect personally identifiable information and only provide aggregated data about usage patterns.

Third-Party Cookies

We use select third-party services that may set their own cookies on your device. PostHog, our analytics provider, uses cookies to track anonymous usage data and help us understand user behavior. We also use HubSpot for customer communications and support, which may set cookies to facilitate chat functionality and track interactions. All third-party providers we work with are bound by their own privacy policies and data protection standards.

Managing Your Cookie Preferences

You have control over how cookies are used on your device. When you first visit our website, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can update your preferences at any time by clicking the cookie settings link in our website footer.

Most web browsers also allow you to manage cookies through their settings. You can typically configure your browser to block or delete cookies, though this may affect the functionality of certain features on our platform. Please note that disabling strictly necessary cookies may prevent you from using certain parts of our services.

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make significant changes, we will notify you by updating the date at the top of this policy and, where appropriate, through other communication channels.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@effara.com.